The Lottery Corporation launches in Australia

The Lottery Corporation has become the new driving force behind Australia’s lottery games after it was formed on 1 June from the demerger of Tabcorp’s Lotteries & Keno business.

The Lottery Corporation’s brands include Keno and The Lott, both of which are iconic names in Australian households.

The Lottery Corporation Managing Director and CEO Sue van der Merwe said the new ASX-listed company was not only about delivering thrilling moments to Aussies every day, but also about playing a role in making a better world for its people, its environment, and its communities. 

“In partnership with our loyal and strong retail and venue partner network, players can look forward to more winning moments as The Lottery Corporation continues The Lott and Keno’s evolution by driving innovation, deepening customer and venue engagement, and enhancing the customer experience,” she said.

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